Last year was quite successful for GVC Holdings. In 2017, the online gambling platform that operates in business-to-business and business-to-consumer markets saw a significant rise in revenues. In the spotlight of media’s attention is the GVC poker brand, Party Poker that showed a revenue increase of 42%.
GVC appeared on the online gambling scene back in 2004 as one of the many companies in the industry. Today, they’re an online sports betting and gaming empire, and their revenue is ever-increasing. According to the GVC annual report for 2017, the company’s revenue was €925.6m. This is a 17% increase compared to 2016’s €794.3m.
The key person of GVC Holdings, Kenneth Alexander just said, “We do make deals work.” We couldn’t agree more with the company’s CEO, as the company’s numbers speak for themselves.
While the revenue of the sports betting brands owned by GVC didn’t change drastically, the same cannot be said for GVC gaming brands. In 2017, their gaming labels contributed to the group’s success with a 12% increase in revenues amounting to €228.7m.
Among the GVC’s numerous gaming labels, Party Poker proved to be the most successful. One of the best UK poker sites, Party Poker, won the Poker Operator of the Year award at the EGR Operator Awards 2017. This had a positive impact on GVC’s increase in revenue.
An increase in revenue was a surprise for Party Poker though, as the brand wasn’t very successful in previous years. However, this year GVC invested some serious efforts to help the poker brand show its true potential.
Following their ambitious strategies, GVC completely rebranded Party Poker. The biggest changes were a brand new lobby and games. Additionally, this poker platform improved their mobile product with the latest update on March 15, 2018.
Another part of the strategy was launching a new live tour on Party Poker. The tour proved to be a massive success and brought 26,000 unique visitors to the poker platform. Apart from a significant increase in revenue, Party Poker had a 25% increase in signups as a result.
GVC efforts have paid off in the end. Not only did Party Poker rise from the ashes, but the poker site had a tremendous contribution to GVC’s overall revenue increase.
Overall, there’s a bright future ahead of Party Poker, as well its parent company, GVC Holdings.