William Hill confirmed the appointment of Eric Hageman as its new Chief Financial Officer. Hageman, who is also getting a seat on the Board of Directors of William Hill Caesars, will officially take on his new role as CFO on June 7.   

He is taking over from Matt Ashley. The latter is leaving to take up the CFO position at the software group Micro Focus following the sale of William Hill Group to Caesars Entertainment. 

Prior to joining William Hill, Hageman gained CFO experience at the IWG PLC group, the Switzerland-based workplace operator providing office outsourcing services worldwide. He held the same role at TeleCity Group PLC in the UK and the Netherlands-based Royal KPN NV.

Ulrik Bengtsson, William Hill CEO, welcomed Hageman’s appointment.

“He brings a wealth of financial and operational experience within digital and technology-driven industries as well as senior management experience,” Bengtsson said. “I look forward to working with him as we lead William Hill through the next chapter. I also want to thank Matt Ashley for his substantial contribution to William Hill through the challenging period of the global pandemic.” 

For his part, Hageman said this is “an exciting time to join William Hill” and that he was looking forward to working with the team there.  

Founded in 1934, William Hill currently employs around 12,000 people in nine countries and offers sports betting services, live casinos, regular casino games, as well as poker and bingo. 

William Hill is best known for its licensed poker site William Hill Poker, with excellent bonus packages and regular tournaments and with a downloadable app that allows you to play on the go. 

These online poker apps are becoming increasingly popular in the UK as the country continues to ease COVID-19 restrictions and lockdown measures.