888poker’s latest marketing campaign, “Made To Play,” won in the “Poker Marketing Campaign” category at last month’s EGR Marketing & Innovation Awards. The campaign is being credited with generating a significant uptick in the number of new players, a resurgence of active ones, and higher download rates of the 888poker app.
888poker, one of the most popular poker sites in the UK, was chosen for the prestigious award by a team of independent judges who recognized the company’s creative campaign. One of the factors that contributed to its success was the participation of influencers and social media, which boosted the site’s visibility. In addition to the aggressive marketing campaign, the online poker venue granted more than $1,000,000 in prize money through freerolls, daily spins, and gift drops.
“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the center,” said VP Head of 888poker Elad Nir.
888poker was launched in 2002 and has since acquired more than 10 million active players. The reputable online venue is a part of 888 Holdings and is licensed by both the United Kingdom Gambling Commission and its Maltese counterpart. The online casino offers classic poker games, regular tournaments, and a range of promotions.
In 2020, 888poker won two awards for its poker platform at the Poker Listings Operator Awards in the Best Beginner Software and Most Improved Software categories.
EGR Global, the host of the EGR Marketing & Innovation Awards, is a business-to-business publisher and membership networking group for the online gambling industry. Apart from rewarding the most creative and innovative gambling operators and affiliates, the B2B company organizes global events, briefings, and summits.